Resources Library by ANA

The impact of new technologies on the pharmaceutical marketing researcher

The role of IMS in the pharmaceutical industry is as a data provider. As such I will discuss new technologies as they may impact the provision of data to the industry and to alert you to technologies that are likely to become important in the...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Dennis A. Calvanese

June 15, 1983

Importance of trend research in the marketing branch of the pharmaceutical industry

Until recently, the German pharmaceutical market was hardly subject to any changes which resulted from a general economic development or the population's changed attitude as to values in general. As far as the Federal Republic of Germany is...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Rudolf Sommer

Company: Basis-Kontakt GmbH

June 15, 1983

The patient's input

A number of changes in society, technology and the way people use health care facilities, are leading to a greater recognition of the strong influence patient decision making can have on the fortunes of the industry. Examples are quoted to illustrate...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Philip D. Barnard

June 15, 1983

What's happening out there?

The title of this paper is a pun on two aspects of Market Research. The first aim is to examine the way in which research in the Pharmaceutical industry differs from conventional Market/Consumer/Media research. The second aim is to to review in some...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Mark Katz

June 15, 1983

Me too and us

This paper attempts to see how market researchers can plan to make use of this third emotional image area to help sell their products. There are perhaps some consumer marketing practices from which pharmaceutical companies could learn. We try to...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Colin N. Maitland

June 15, 1983

Database system and its use for the pharmaceutical industry

For years researchers and documentarists are using online information systems to have access to R+Q work for worldwide patent and bibliographic information in their company or institution. Meanwhile there are a lot of information systems and...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Karl Venker

June 15, 1983

A marketing information and communication system

This paper will describe a Marketing Information and Communication System (MICS) that is based on market research and closely links the marketing research function to the marketing and sales function. The results accrued from this custom-designed...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Authors: Brian Keedwell, Richard Starr

June 15, 1983

Forecasts in pharmaceutical product-groups

The findings presented in this performance refer to the sales-development of pharmaceutical product-groups in national markets. All findings are based on experimental experiences, combined with our know-how in long range forecasts. By the here...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Lothar W. Schirp

June 15, 1983

Marketing research applied to health and social welfare

The paper discusses and demonstrates the effectiveness of marketing research techniques in the specialised area of health and social planning. The prime objective of the research was to gain insight into the health and social needs of a highly...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Peter Michael Chisnall

June 15, 1983